Graphic Design
“When you do the common things in life in an uncommon way, you will command the attention of the world.”
― George Washington Carver
Apple
At Apple I led creative development and design execution for Apple TV campaigns across iOS, macOS, and tvOS platforms.This would sometimes include translating brand strategy into immersive visual assets for global product launches and promotions.
At Apple I led creative development and design execution for Apple TV campaigns across iOS, macOS, and tvOS platforms.This would sometimes include translating brand strategy into immersive visual assets for global product launches and promotions.
Uber
At Uber as a UX designer I created user-centric email and web experiences for Uber’s marketing team through iterative prototyping and research. I excelled at delivering high-conversion communication assets through A/B testing and performance analysis.
San Francisco Giants
While working for the MLB Giants franchise I was responsible for the design and layout of both the printed and digital versions of the 2017 Giants Media Guide which containing over 400 pages of Giants’ news, media, and statistics. I also created various digital assets that were turned into pins, buttons, patches, and t-shirts to be sold and distrubuted globally.
Insight Resource Group
At Insight I produced and designed bottle neckers, posters, table tents, and packaging for some of the industries top beverage brands.
Liquid Soul
At Liquid Soul I produced and designed flyers, posters, web banners, and html landing pages for Warner Brother’s films.
Boston University
Visual Communication Designer
Production design
“You can only become accomplished at something you love. Don’t make money your goal. Instead pursue the things you love doing and then do them so well that people can’t take their eyes off you.”
― James Baldwin
Sephora
At Sephora I produced and designed in store window fixtures, posters, panels, shelf strips, outdoor signage, packaging and mail promotions
At Sephora I produced and designed in store window fixtures, posters, panels, shelf strips, outdoor signage, packaging and mail promotions
Walmart.com
At Walmart.com I used Sketch and figma to create various digital assets including: banners, shelf headers, landing pages, and sponsored advertisements
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At Walmart.com I used Sketch and figma to create various digital assets including: banners, shelf headers, landing pages, and sponsored advertisements
Apple
Updated product imagery and UI elements in compositions and output web graphics. Structured Photoshop comps to optimize efficient production design and localization workflows. I also worked closely with producers, traffic, development, publishing, and international teams to meet project goals and ensure efficient file handoffs for Locatlocalization
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Updated product imagery and UI elements in compositions and output web graphics. Structured Photoshop comps to optimize efficient production design and localization workflows. I also worked closely with producers, traffic, development, publishing, and international teams to meet project goals and ensure efficient file handoffs for Locatlocalization
Home — reubenbuchanan.com
Fine Arts
Exploring my passion through mixed media works on canvas
“Not everything that is faced can be changed, but nothing can be changed until it is faced.”
― James Baldwin
Justine 2012
Bella 2011
Olive 2013
Ash 2012
Tolly 2015
Cargo Collective 2017 — Frogtown, Los Angeles